After two successful years of Oktoberfest Guangzhou the German Chamber of Commerce (South China) wanted to lift the game another notch. Instead of being just about the beer the Chamber wanted to promote German food and music as well. To promote this offering Itect created an integrated campaign which featured 50's styled characters. The project included logo design, print, poster, website as well as the event signage and building livery. Oktoberfest 2007 was a major success with all four nights being fully sold out.